Connect Mailchimp
You sell through Bol.com and your own webshop, but your newsletter list always lags behind: buyers get added by hand, or not at all. Schakel puts every buyer into your Mailchimp audience automatically, tagged by channel and product, so you can segment on who bought what instead of blasting everyone the same message.
What travels with Mailchimp
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Customers into your audience
Every buyer becomes a contact in your Mailchimp audience, with name, email and country. Existing contacts are matched by email, not duplicated.
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Tags per channel and product
Contacts get a tag for the channel (Bol.com, Shopify) and for what they bought, so you can build targeted segments without manual work.
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Merge fields with order data
Order number, order value and order date can travel as merge fields, so you can personalise campaigns and filter on value.
Why connect Mailchimp
- Your newsletter list grows automatically with your sales.
- Segment on channel and product, not one mail to everyone.
- No duplicate contacts: matching runs on email.
- Never export and import a CSV again.
How it works
- 01
Request the connector
Request the connector and get access. You connect your sales channel and your Mailchimp account through app.schakel.app, no middle step needed.
- 02
Pick audience and tags
You choose which audience customers land in and which tags are set per channel or product. Want only buyers above a threshold, you set that.
- 03
Runs automatically
From then on every new buyer lands in Mailchimp automatically, ready for your next campaign.
Mailchimp, common questions
Do my Bol.com customers land in Mailchimp too?
Yes, as far as Bol.com shares an email address. Connect Bol.com and your webshop to the same audience, with a tag per channel so you keep them apart.
What about consent for email marketing?
You decide whether buyers come in as subscribed or as a non-subscribed contact. That keeps you in control of double opt-in and your GDPR duties.
What do I need to start?
A Mailchimp account with an API key and the sales channel you want to connect. Request the connector and get access, and we walk through the audience and tags with you.
A Mailchimp connection you do not see here?
Tell us which system Mailchimp should connect to. Request it and you get access; you hear from us within 24 hours.