Connect E-mail
Email is two things at once: marketing (newsletters and flows to those who bought from you) and transactional (confirmations and shipping notices per order). Schakel feeds both from your sales. Your buyers from Bol.com and your webshop become a contact in your email tool, and order mails go out automatically, without exporting a CSV or retyping anything.
What travels with E-mail
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Customers into your list
Every buyer becomes a contact in your email tool, with tags or fields for channel and order, matched on email.
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Transactional order mails
An order can trigger a confirmation or shipping mail through your own template, with the order data already filled in.
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Segments
Channel, product and order value come along, so you can segment instead of sending everyone the same mail.
Why connect E-mail
- Marketing and transactional mail from one sales source.
- Your list grows automatically with your sales.
- Segment on channel, product and order value.
- No more exports, no duplicate contacts.
How it works
- 01
Pick your email tool
Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailerLite, Spotler, Laposta, MailBlue for marketing; SendGrid, Postmark, Mailjet, Emailit for transactional. Pick your tool on this page.
- 02
Request the connector
Request the connector and get access. You connect your sales channel and your email tool through app.schakel.app.
- 03
Runs automatically
From then on your list grows along and your order mails go out automatically.
E-mail, common questions
Which email tools can I connect?
For marketing among others Mailchimp, Klaviyo, ActiveCampaign, Brevo, MailerLite, Spotler, Laposta and MailBlue. For transactional mail SendGrid, Postmark, Mailjet and Emailit. Pick your tool to see what travels.
What is the difference between marketing and transactional mail?
Marketing mail is a newsletter or flow to your customers and needs consent. Transactional mail belongs to a specific order, such as a confirmation, and goes to that one buyer.
Do my Bol.com customers land in my email tool too?
Yes, as far as Bol.com shares an email address. Request the connector and get access, and Bol.com and your webshop run together.
A E-mail connection you do not see here?
Tell us which system E-mail should connect to. Request it and you get access; you hear from us within 24 hours.