On Bol.com, buyers choose between offers that otherwise look the same. Reviews tip the balance. And most happy customers never write one, simply because nobody asks.

Bol.com is strict about how you ask. A separate mail with a review request is not allowed, and neither is a request for a review of you as a seller, on Google, Trustpilot or any other site. What is allowed: asking for an honest review of the item on bol.com, in contact that is happening anyway.

That is exactly what Schakel does. When your invoice goes to the buyer, it carries one short request: an honest review of the product on bol.com. No extra mail, no other site.

Concretely

What it does

  • The request sits in the invoice mail the buyer gets anyway. No separate mail goes out.
  • Literally for an honest review, as Bol.com requires. Never for a positive one.
  • About the first product of the order, with a button to that product on bol.com.
  • Not on a credit note, not for an order with a return or cancellation, and not for a buyer who opted out before.
  • In the buyer's language: Dutch, or French for French-speaking Belgians if you set that.
Setting it up

How to switch it on

01

Switch invoices on and mail them to the buyer

The request travels in the invoice mail. If no invoice mail goes to the buyer, Schakel asks nobody anything.

02

Switch the honest review on

From then on the request sits in every invoice mail that goes to a buyer. Credit notes, returns, cancellations and opt-outs are skipped.

03

Look at the example

Send yourself the invoice mail with the request in it, with made-up data, so you see exactly what the buyer reads.

How do I get my Bol.com API details?

The other switches

Also available

Every switch works on the same Bol.com connection. Turn on what you need and leave the rest off.

  • VAT invoices An invoice for every order automatically, uploaded to Bol.com when a business buyer asks for one.
  • Returns Approve small returns automatically with "keep it", so you do not pay a return label for an 8 euro item.
  • Cancellations Confirm customer cancellation requests automatically, so nobody has to wait for you.
  • Alerts An email when a return or cancellation comes in, when stock runs low, and a daily summary.
  • VAT export Your revenue and VAT per month, plus your Bol.com costs, in one CSV. The revenue comes from the invoices Schakel makes, so that switch has to be on.
  • Profit per product What you keep per product after commission, shipping and purchase cost, based on Bol.com's own cost invoices.

Common questions

Does Bol.com allow this?

Yes, this way. Bol.com forbids a separate mail with a review request and any request for a seller review. It does allow asking for an honest review of the item on bol.com in contact that is happening anyway, using those very words. That is why the request sits in the invoice mail and nowhere else, and names bol.com only.

Can I ask for a review on Google or Trustpilot too?

Not from Bol.com buyers. Bol.com counts a request for a seller or partner review as self-promotion, and that costs policy points on every account under your company or VAT number. That is why the option is not there.

Do I see the buyer's email address?

No. Bol.com issues a relay address per order and keeps the real address behind it. The invoice mail goes there, and the buyer receives it as normal.

How often is a buyer asked?

Once per order, in the invoice mail. No reminder follows.

What if someone does not want to be asked?

Anyone who opted out of your review requests before still gets the invoice, without the request. And every buyer mail carries a link with which someone never gets mail from Schakel sellers again.

Does Bol.com not already send a review request?

It does, and it still goes out. This request is not an extra mail: it sits in your invoice, the contact the buyer gets from you anyway.

Turn this switch on.

30 days to try everything, no card required.