On Bol.com, buyers choose between offers that otherwise look the same. Reviews tip the balance. And most happy customers never write one, simply because nobody asks.

Schakel asks for you. A week after the order first ships, one friendly mail goes to the buyer, through the relay address Bol.com supplies with the order.

One mail per order, with your address as the reply-to and an unsubscribe link at the bottom. Anyone who does not want a request will not get one.

Concretely

What it does

  • The mail goes through the Bol.com relay address, so you never see the buyer's real email address.
  • Sent a set number of days after the order first ships. Seven days by default, and you set it yourself.
  • One mail per order, even when it holds several items.
  • Replies come to you: your address is the reply-to on the mail.
  • Every mail carries an unsubscribe link. Anyone who opts out gets no further requests.
Setting it up

How to switch it on

01

Set your sender name and reply address

The buyer sees your shop name, and a reply lands in your own inbox.

02

Choose how many days to wait

Seven days after the first shipment by default. If your delivery takes longer, or you want to give the customer more time with the product, set it higher.

03

Turn review requests on

From then on every order that qualifies gets exactly one, at the right moment. Opt-outs, orders with a return or cancellation and orders shipped more than 30 days ago are skipped.

Common questions

Does Bol.com allow this?

Bol.com allows contact about the order through the relay address you get with every order. That is exactly what Schakel uses. The rule is: keep the mail about the order, and let the buyer opt out. Schakel does both. What is not allowed is asking for positive reviews only, so the mail does not ask for that.

Do I see the buyer's email address?

No. Bol.com issues a relay address per order and keeps the real address behind it. The mail goes there, and the buyer receives it as normal.

How many mails does a customer get?

One per order. If someone orders three items at once, that is one mail, not three.

What if someone does not want a request?

Every mail has an unsubscribe link. One click and nothing else goes to that address.

Turn this switch on.

30 days to try everything, no card required.