Connect HubSpot
HubSpot runs on contacts with properties: lifecycle stage, last purchase, total revenue. As long as your Bol.com and webshop sales stay outside HubSpot, your workflows and lists miss exactly the people who already bought from you. Schakel feeds HubSpot every buyer and order, so your automation, email flows and sales follow-up work on real buyers instead of half-empty records.
What travels with HubSpot
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Contacts with properties
Every buyer becomes a contact in HubSpot, with name, email and address. Existing contacts are matched by email, so your lists stay clean.
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Orders as deals
An order can land as a deal with amount and products, or as a property on the contact, depending on how you set up HubSpot.
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Customer value for segmentation
Purchase amount and order count come along, so you can segment in HubSpot by revenue, repeat purchase or first order.
Why connect HubSpot
- Your marketing runs on your real buyers, not half-empty records.
- Segment by revenue, repeat purchase or first order.
- No duplicate contacts, matching runs on email.
- Bol.com and webshop customers meet in one CRM.
How it works
- 01
Connect your sales channel
Connect Bol.com or your webshop to Schakel. HubSpot receives the data through its API, you script nothing yourself.
- 02
Map orders to contacts and deals
Decide which order fields map to contact properties and whether orders become deals.
- 03
Your flows run on real buyers
New orders appear in HubSpot automatically and set your workflows and lists in motion.
HubSpot, common questions
Can I connect Bol.com to HubSpot?
Yes. Request this connector and get access; your Bol.com customers and orders are then placed in HubSpot as contacts with purchase context.
Do orders become deals or properties?
You choose. An order can become a deal with amount and products, or land as a property on the contact.
Do my HubSpot lists stay clean?
Yes. Contacts are matched and reused by email, so you get no duplicate records for returning customers.
A HubSpot connection you do not see here?
Tell us which system HubSpot should connect to. Request it and you get access; you hear from us within 24 hours.