Connect Google Merchant Center
Google Merchant Center feeds your Shopping ads and free product listings with a product feed. That feed must match what you really sell and have in stock, or you advertise products that are no longer available. Schakel connects to Bol.com and your webshop, so your product data and stock stay current and the sales that come out flow back into your administration.
What travels with Google Merchant Center
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Product data for your feed
Products, prices and availability from your webshop stay in line with your Merchant Center feed, so your listings are correct.
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Stock and availability
Stock levels flow along, so sold-out products are not advertised as available.
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Orders back into your systems
Sales coming from Shopping are passed by Schakel into your accounting and webshop, with products and customer data.
Why connect Google Merchant Center
- You do not advertise products that are sold out.
- Product data and stock stay current in your feed.
- Sales from Shopping come back into accounting and webshop.
- Less manual work between your feed and your administration.
How it works
- 01
Connect your sales channel
Connect Bol.com or your webshop to Schakel with an API key, alongside your Merchant Center feed.
- 02
Decide what flows
Choose how stock and availability stay in sync and whether orders go to your accounting.
- 03
Your feed and sales stay correct
Product data stays current and orders come back into your systems automatically.
Google Merchant Center, common questions
Can I use Bol.com and Google Merchant Center together through Schakel?
Yes. Request this connector and get access; your product data and stock stay in line with your feed and the sales come back into your administration.
Does this stop me advertising sold-out products?
Because stock and availability stay in sync, your feed stays in line with what you really have, so you advertise less on sold-out products.
Does this work with multiple sales channels?
Yes. Besides Bol.com you can connect your webshop, so sales from all your channels meet in one place.
A Google Merchant Center connection you do not see here?
Tell us which system Google Merchant Center should connect to. Request it and you get access; you hear from us within 24 hours.