Google Analytics

Connect Google Analytics

Google Analytics measures what happens on your webshop, but your Bol.com sales fall outside it, because they run through a marketplace without your tracking. That leaves part of your revenue missing from your reports. Schakel brings the sales data from Bol.com and your webshop into Google Analytics, so your revenue, orders and products sit in one complete picture and you base decisions on all channels.

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Google Analytics

What travels with Google Analytics

  • Orders as a purchase event

    Every order can land as a purchase event in Google Analytics, with amount, products and order number.

  • Revenue per channel

    Sales from Bol.com and your webshop come together, so you can compare revenue and volume per channel.

  • Products and order value

    Product lines and order value come along, so you see what sells and what your average order brings in.

Why connect Google Analytics

  • Your Bol.com revenue is in your reports too, not just your webshop.
  • Compare revenue and volume per channel in one dashboard.
  • See which products perform well across all your channels.
  • Decisions based on all your sales, not just a slice.

How it works

  1. 01

    Connect your sales channel

    Connect Bol.com or your webshop to Schakel with an API key and point to your Analytics property.

  2. 02

    Decide what data you send

    Choose which order data goes to Google Analytics as an event.

  3. 03

    Your reports are complete

    New orders appear automatically as sales data, across all your channels.

Your channels into Google Analytics

A few examples, many more Google Analytics koppelingen are possible. Do not see yours? Request it and we set it up.

Webshop platforms

Marketplaces

Google Analytics, common questions

Can I connect Bol.com to Google Analytics?

Yes. Request this connector and get access; your Bol.com orders are then sent to Google Analytics as sales data.

Does this work with GA4?

Yes. Orders come in as purchase events, matching the GA4 event model. We align the setup with you.

Does this work with multiple sales channels?

Yes. Besides Bol.com you can connect your webshop, so you compare all revenue in one Analytics view.

A Google Analytics connection you do not see here?

Tell us which system Google Analytics should connect to. Request it and you get access; you hear from us within 24 hours.