Keep Amazon and Google Analytics updated automatically.
Today you sign in to Seller Central, pull an order report and retype it. If you sell in several countries you repeat that per marketplace, each with its own VAT and its own shipping deadlines. With this connector, what happens in Amazon lands in Google Analytics by itself, in the shape Google Analytics expects. Request it and you get access; you hear from us within 24 hours.
What this connector takes off your hands
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Today you sign in to Seller Central, pull an order report and retype it. If you sell in several countries you repeat that per marketplace, each with its own VAT and its own shipping deadlines.
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Today you create the task or the row yourself, or you just remember it and that fails eventually.
What Amazon to Google Analytics saves you
- Turn every new Amazon order into a Google Analytics task automatically.
- Turn every Amazon return into a Google Analytics task automatically.
- Turn every Amazon payout into a Google Analytics task automatically.
- Turn stock running low on Amazon into a Google Analytics task automatically.
- Turn every cancellation on Amazon into a Google Analytics task automatically.
What travels across the link
Everything this connector moves between Amazon and Google Analytics, and how often.
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Tasks
to Google Analytics automaticallyThis lands in Google Analytics as a task in the list or project you choose, so follow-up does not depend on someone remembering.
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Rows
to Google Analytics automaticallyThis arrives in Google Analytics as a new row, so your overview stays complete without you retyping anything.
What each side expects
Amazon and Google Analytics do not describe the world the same way. This is what has to line up.
Amazon
Amazon thinks in orders per marketplace, with an ASIN or SKU per line and its own order number. The shipping deadline is hard, and the country sold into decides which VAT rate belongs to which line.
Google Analytics
A task list or table wants to know where something belongs, and only stays usable with a fixed layout.
Setting it up
- 01
Request the connector
Request the Amazon to Google Analytics connector and get access. You hear from us within 24 hours.
- 02
We agree what should travel
Together we settle what should travel out of Amazon. A task list or table wants to know where something belongs, and only stays usable with a fixed layout.
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Test and switch on
You check the connector on a few test records before anything becomes final, then it runs by itself.
What you need
- An Amazon seller account with access to the selling API, and clarity on which marketplaces are included.
- An account with edit rights, and the list or project it should land in.
Where it runs
On app.schakel.app, with your own Schakel account. No webshop required.
Request this connector: tell us what you need and we reply within 24 hours.
Common questions
Can you connect Amazon to Google Analytics?
Yes. Schakel connects through the official APIs of Amazon and Google Analytics, so you install nothing on your own server and nothing travels outside those two parties.
Which Google Analytics project or list do the tasks land in?
The project or list you choose. That keeps everything in one place rather than scattered, and follow-up does not depend on someone remembering.
Can I decide what goes into the Google Analytics task or row?
Yes. When setting it up you pick which details from Amazon come along, so a task or row in Google Analytics has just enough context.
Do I still have to log into Amazon once the connector runs?
No. Once it runs, everything you now look up in the Amazon seller account arrives in Google Analytics by itself. You only open Amazon when you want to check something yourself.
What does connecting Amazon and Google Analytics cost?
You start free and only pay once the connector is really running. After that the same tiers apply as for any other connector, based on how much runs through it each month.
How often does Amazon sync with Google Analytics?
That depends on your tier: hourly on the free tier up to real time on the unlimited tier. You can always start a sync yourself as well.
Does the connector also pick up Amazon returns and cancellations?
Yes. Besides new orders, Schakel also sees returns and cancellations on Amazon, so Google Analytics does not lag behind what actually sold.
What if Amazon or Google Analytics is briefly unavailable?
Nothing gets lost. Schakel retries later and the log shows exactly what happened, so at most you notice something coming through a little later.
Connect a different pair
Amazon and Google Analytics is one of many. Pick two systems and see what travels between them.
Missing something you need?
Tell us what Amazon and Google Analytics should do for you. If it is not in here yet, that is usually because nobody has asked. We build on request and we reply within 24 hours.